Beauty Brand Spotlight: Feel Beauty
At PRÊTE, we tested a lot of skincare, and it is a rare occasion that we fall head over heels in love with an entire line of products, but here we are. Feel is beauty with a purpose; it’s a brand built on redefining how women view themselves in the mirror, and in their hearts. Trust me when I say, this little startup from Vancouver is making a big statement.
CEO and Founder, Mark Zabel, tells PRÊTE that the mission behind Feel is to remind women that beauty is not necessarily something you are on the outside, but something you must first feel on the inside before it can radiate out into the world. “Essentially, we believe you’re exactly as beautiful as you feel, and so we’ve created products made from carefully-sourced, skin-boosted ingredients to make you look and feel good.”
Feel is, of course, 100 percent cruelty-free, packages their formulas in crisp, pristine packaging with limited detail that makes a big impact (similar to their ingredient lists), but what’s more: the brand knows its customer, and delivers based on their demands. For example, anyone who is or knows a millennial is well aware of the phenomenon of pumpkin everything that ensues once autumn rolls around, which is exactly what inspired our personal favorite here at the PRÊTE offices: The Renewed Pumpkin Walnut Facial Cleanser.
“RENEWED”, Zabel explains, is meant to “create that cozy, fall feeling every time you washed your face.” Key ingredients like walnuts have amazing exfoliating properties that, when paired pumpkin seeds that are loaded with natural Alpha Hydroxy Acids, Zinc and Vitamins A and C offer a gentle exfoliation that smells delicious and feels almost spa-like.
A second staple we'd highly suggest from the line is the BALANCED moisturizing cream. Winter weather is brutal on sensitive skin, but BALANCED brings dull complexions back to life in seconds. The development process of the product was extremely meticulous. Zabel told PRÊTE that in order to create an ultra-nourishing balm, the team did extensive research into different plants and oils before deciding on cucumber, aloe, and Elder Tree to provide “deep moisture” without a “greasy finish.” A little goes a long way with this all over cream and – bonus! – it smells so clean.
Interested in giving this brand a try for yourself? Feel offers a range of products from body to hair and are available at ThisIsFeel.com.