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Turn Up The Volume with OUAI's Newest Launch

Turn Up The Volume with OUAI's Newest Launch

In the world of hair products, Jen Atkin can do no wrong, The celebrity stylist might have made a name for herself as the Kardashians' hairstylist, but ever since launching OUAI, her cult-favorite (and cruelty-free!) product collection, her work and name are staples in our hair routines (and shelfies) too. 

The latest addition is her new Volume Spray, which is made to give fine, flat hair a long-lasting boost without stickiness. 

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The best results, Jen notes, will come from using the spray in conjunction with your blowdryer, but in a pinch, she says "you can absolutely hit your roots with a light mist and TSZUJ it up for a quick high."

But HOW does it work? The new spray contains super lightweight polymers that set (and thicken and lift the hair) when they come into contact with your heat styling tool. Hibiscus extract works to make sure it stays soft and doesn't get crunchy. "Most other volume sprays leave your hair looking crispy and crunchy. No one wants to look like they tried too hard," Atkin says—a sentiment we can all agree with.

 

You (and Your Blowout) Need a Silk Pillowcase

You (and Your Blowout) Need a Silk Pillowcase

R & Co Is Going Vegan...and Launching 4 New Products

R & Co Is Going Vegan...and Launching 4 New Products