Launch We Love: OUAI's NEW Dry Texture Foam
The future of hair styling is...foam? Jen Atkin's constantly buzzworthy line OUAI made waves (no pun intended) a few months ago when they launched a dry shampoo in a fun, foam texture. And it must have been a success because the brand is now addressing some of our other hair needs in this fun formula, too.
Introducing the new Dry Texture Foam, or, the latest addition to our shopping carts. This formula is intended for use on dry hair, and uses wheat proteins to give hair a boost of volume. It's the latest product we're using on our never-ending quest to get that lived-in, I-woke-up-like-this look—and perfect for extending the volume we got from our last PRÊTE blowout, too!
It's made for use on dry-hair—we love a lazy-proof product, and features antioxidant rice protein to protect your strands from environmental damage.
Of course, if you know OUAI, then you know it wouldn't be a OUAI product without a dose of seriously luxurious fragrance, and this foam has that in spades: your hair will smell like a floral blend of rose de mai, bergamot, and Italian lemon.