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THIS Might Just Convince Us to Try At-Home Hair Color

THIS Might Just Convince Us to Try At-Home Hair Color

Boxed hair color gets a bad rap—but eSalon, launched in 2010, is trying to change that. The brand wants to make it so that you never have to choose between the affordability and convenience factors of boxed hair dye and the personalized experience of a salon. And now, SIX million orders since its inception, the brand has tweaked its products and given them a seriously cool packaging upgrade.

The process hasn't changed, though—you still complete a questionnaire and submit a photo. Your answers are then reviewed by one of eSalon's 22 color experts—each formulation gets their seal of approval, and any necessary tweaks. They're also able to consult and answer questions customers may have. 

The formulas have been upgraded with natural, hair-nourishing ingredients like quinoa, and the resulting formula takes the will-be user's hair type into account as well. It's about as luxe as DIY can be.

Try the new eSalon, and leave your blow out to a PRÊTE stylist. Done & done. 

The Best Accessory for Your Blowout this Spring

The Best Accessory for Your Blowout this Spring

Launch We Love: OUAI's NEW Dry Texture Foam

Launch We Love: OUAI's NEW Dry Texture Foam