Hair Magic in a Can—Right This Way
Frizz—it's something most of us deal with when it comes to perfecting our hair. Living Proof, however, the MIT-lab backed brand that brought us one of the best dry shampoos of all time, is trying to fix that.
Introducing a bottle of IRL-MAGIC: NO FRIZZ INSTANT DE-FRIZZER, which went live on the brand's website today, and will be available at Sephora and Ulta come May 1st.
Essentially, the brand sought out to create a de-frizzing product that would allow us to extend the life of our blowouts and buy a little extra time between washing. This super fine spray does just that—the before and after's are pretty crazy!
In testing (the brand operates serious lab and test-salon operations), 92% of frizz was eliminated with a simple spritz-and-pat. (You hold the can about 6-10" away from your head and spray on dry hair in a sweeping motion. If you're hair is super-fine, or oil prone, the brand recommends spraying a small amount of product directly on to your hand and spot treating the sections that need some calming down.
How does it work? It uses a unique 5-oil blend that mimics the oils that exist naturally in healthy hair, blended with the brand's patented Healthy Hair Molecule (OFPMA) which helps seal the cuticle, tame frizz, and smooth strands without creating buildup or leaving behind residue. A high refractive emollient adds shine and a quick-drying emollient does exactly what it sounds like (dries quickly)! Finally, cationic conditioning agent helps to seal the cuticle.
We'll be stocking up on the travel version for taming frizz and extending blowouts no matter where we are.